Master of Business Administration



RESEARCH & CONSULTANCY


FACULTY PUBLCATIONS:
Dr. D. Yuvaraj

SI.NO Date Venue Title
1 22.02.2013 Sri Ganesh School of Business Management, Salem Customers practice in modern retail shopping mall in Chennai
2 16.04.2010 St. Joseph’s College of Engineering Work Life Balance and women owners in home based business – An empirical study.
3 22.09.2012 A.V.V.M Sri Pushpham College, Poondi, Thanjavur District A study on market potential and consumer behavior with reference to submarkets in Chennai
4 27, 28 & 29 July 2012 Annamalai University A study on Brand Awareness and consumer preference and FMCG Retail outlet with reference to branded retail outlet in North Chennai
5 July 2016 International Journal of Research & Business Innovation Budgetary Control – As a Contemporary tool for decision making systems with reference to selected BPO Companies in Chennai, International journal of Research & Business Innovation (IJRBI), ISSN – 2321 – 5615, Vol – 4 No:2 July 2016, Pg: 21-25


DR. S. BHARATHI VASU

SI.NO Date Venue Title
1 12.04.2008 School of Management , Pondicherry University Business Ethics and Values
2 07.11.2008 Vinayaka Mission University Trends in International Management Experience
3 10.9.2011 Amman College of Arts & Science College AA Study on Organized retailing – emerging trends in India.
4 27.7.2012 Annamalai University A study on Factor affecting consumer perception in organized retailing in Chennai
5 13.09.2012 Hindustan college of Arts & Science College A study on market potential and consumer preference with special reference to Spencer's daily in chrompet Chennai.
6 14.09.2012 Annai Mathammal Sheela Engineering College A General Study on organized retailing – Opportunities and Threats
7 Sep 2012 Sankhya International journal of Management and Technology Consumer preference and Behavior towards FMCG Branded retail outlet in Chennai .
8 27.12.2012 Adhiparasakthi Engineering College A Study on changing consumer preference towards organized retail stores with special reference to reliance fresh in south Chennai
9 April 2013 International journal of Functional Management A study on rural consumer behavior with special reference to FMCG Products.
10 21.9.2013 International Research Journal Of Commerce , Business, and Social Science -IRJCBSS Customer perception towards more retail outlet in south Chennai
11 22.08.2008 Rajalakshmi Engineering College Research and Paper Publication in National and International Journals
12 02.05.2012 Anand Institute of Higher Technology Research Methodology


DR. B. SAMBATH KUMAR

DETAILS OF PAPERS PRESENTED AT NATIONAL CONFERENCES:
SI.NO Date NAME OF THE INSTITUTION WHERE HELD Title
1 06.03.2010 Panimalar Engineering College , Poonamallee, Chennai-600123. A Study on Record Maintenance of Existing System in the Hospitals.
2 07.10.2010 St. Peter’s University, Avadi, Chennai-600054. A Study on Brand Building Loyalty.
3 13.10.2011 & 14.10.2011 Sathyabama University , O.M.R Road, Chennai-600119. A Study to Improve The Standard of Records Keeping Of Patients In Hospitals.
4 17.02.2012 S.R.M University, Ramapuram,Chennai-600089. Corporate Restructuring Through Merger & Aqusition - A Study of Some Selected Indian Companies.
5 12.02.2012 Periyar Mani Ammai University, Tanjore-613403. A Study to Ascertain the Importance of Quality Care Towards Patients Among Nursing Professionals.
6 17.10.2012 & 18.10.2012 Sathyabama University, O.M.R Salai, Chennai-600119. Implementing Electronic Health Records Under Cloud Computing Platform.


DETAILS OF PAPERS PRESENTED AT INTERNATIONAL CONFERENCES:
SI.NO Date NAME OF THE INSTITUTION WHERE HELD Title
1 16.07.2009, 17.07.2009 & 18.07.2009 Annamalai University , Chidambaram. A Study On Development of University Accepted Unique Identification Card For Patients.
2 28.07.2011, 29.07.2011 & 30.07.2011 Annamalai University , Chidambaram. Hospital Information System Leads to Success of Hospital.
3 12.10.2011, 13.10.2011 & 17.10.2011 Dr. M.G.R Educational & Research Institute University,Maduravoyal, Chennai. Quality Health Care Service Leads to Social Development.
4 19.04.2013 & 20.01.2013 V.I.T University, Vellore. A Study To Find The Advantages And Disadvantages Of Patient Medical Records System in Sri Ramachandra Medical Centre at Chennai.
5 12.02.2012 Periyar Mani Ammai University, Tanjore-613403. A Study to Ascertain the Importance of Quality Care Towards Patients Among Nursing Professionals.
6 17.10.2012 & 18.10.2012 Sathyabama University, O.M.R Salai, Chennai-600119. Implementing Electronic Health Records Under Cloud Computing Platform.


DETAILS OF PAPERS PUBLISHED IN NATIONAL JOURNALS:
SI.NO NAME OF JOURNAL TITLE OF THE PAPER MONTH & YEAR PUBLISHED
1 G I M Journal Of Management (Guruvayurappan Institute Of Management.) Innovative Leadership in IT And ITES Industry. December 2011
2 National Journal On Advances In Computing And Management.(Sathyabama University) A Study on Maintenance of Patient Medical Records in Government Hospitals in Chennai. April 2013


DETAILS OF PAPERS PUBLISHED IN INTERNATIONAL JOURNALS:
SI.NO NAME OF JOURNAL TITLE OF THE PAPER MONTH & YEAR PUBLISHED
1 C I I T -International Journals of Data Mining And Knowledge Engineering A Study to Assess the Completeness of Medical Discharge of Summaries At Sooriya Hospital at Chennai. April 2012
2 International Journal of Management. A Study of Service Oriented Architecture in Electronic Patient Health Record System. April 2012
3 International Journal of Economic Research. (SCOPUS INDEXED) Universally Accepted Unique Identification Card for Patients - A Study Of Success Factory And Utility Of U I C. June 2014


DR. S. KRISHNAKUMARI
    Need for CRM in banks – A general study on Customer perception, ISBN -978-81-92211-0-0, Pg.No:183-186.
    A Study on Integrating CRM Strategies for Banking Industry in South Chennai, ISBN-978-93-82-338-13-0, Pg.no:159-164.
    eCRM – The journey of CRM in Indian Banking Industry, M-INFINITI-Journal of Management, Vol-5, Issue:2, Sep2012, ISSN-0973-7197, Pg.No:146-149.
    A Study on the customer satisfaction about CRM practices of selected banks at Chennai, ISBN:978-81-925376-0-2, Pg.No:39-43.
    Customer Delight: A study on the role of e-channels of CRM in banks of South Chennai, Samzhodhana-Journal of Management Research, Vol-1, Issue:1,Sep 2013, ISBN:987-93-81568-67-5.
    Customer Perception – A study on CRM in selected banks at Coimbatore, International Journal of Research & Business Innovation(IJRBI), ISSN:2321-5615, Pg.No:168-170.
    CRM as a retention tool in banking sector – A case study at ICICI Bank , Chennai, Vels Management Journal, Vol-1, Issue:2, June 2013, ISSN:2250-1223, Pg.No:88-95.
    Social Media: Impact on students social and academic life, ISSN:2349-4182, Pg.No- 12, March 2016.
    Leadership Qualities – An evaluative study on the leadership effectiveness among student leaders of colleges at Chennai – International journal of Research & Business Innovation (IJRBI), ISSN – 2321 – 5615, Vol – 4 No:2 July 2016, Pg: 21-25.


MS. D. BHAVANI
    Leadership Qualities – An evaluative study on the leadership effectiveness among student leaders of colleges at Chennai – International journal of Research & Business Innovation (IJRBI), ISSN – 2321 – 5615, Vol – 4 No:2 July 2016, Pg: 21-25.


STUDENTS PROJECT DETAILS

Batch 2015 - 2017
SI.NO NAME OF THE STUDENT PROJECT TITLE
1 ABINAYA.S A study on the effects of employee engagements with special references to super auto forge in Kolapakkam, Chennai
2 AJAY.M A study on Performance Appraisal system and its effects on employees motivation at Diamond Group of company Pvt Ltd, Mambakkam
3 BINDHU SARANYA.C A study on Inventory Management at Rane (Madras) Limited, Chennai
4 DINESH KUMAR.M An analysis on Loans and Deposits with special reference to Chengalpattu Co-Operative Urban Bank Ltd
5 JAYALAKSHMI.N.R A study on Readers preference and content analysis in selected newspaper with reference to the New India Express, Chennai
6 JENNIFER.D A study on Employee satisfaction on Labour Welfare measure in Switching Technologies Gunther Ltd in MEPZ
7 KAMAKSHI.N A study on middle level employees Job Satisfaction at Formulated Polymers Limited, Thirumazhisai, Chennai
8 LATHA.P A Study on Industrial Safety Measures in Mecaplast Group, Chengalpet
9 MANIMARAN.T A study on Cash Management in Larsen & Tourbo Construction Ltd (Buildings & Factories), Ramapuram
10 PAVITHRA.V.P A study on Quality of Work Life with reference to Meenakshi Molding Private Limited
11 RAJA.R A study on Selling Behaviour of the Sales Persons towards dealer satisfaction in India Pistons Ltd
12 RANJITH KUMAR.B A study on the Customer Preference towards Ashok Leyland Truck 1616 IL BS III at TVS & Sons, Poonamallee, Chennai
13 RASU.P A Study on Financial Performance Appraisal in Tamilnadu Cement Corporation Ltd, Ariyallur
14 SABITHA.S A Study on Press operators Satisfaction on Welfare Measures provided by Butterfly Gandhimathi Appliances Limited, Pudupakkam
15 SANAN AHMED.R A study on Machine Operators Opinion on various Motivational Techniques provided by Ideal Fastener India Pvt. Ltd. MEPZ, Tambaram
16 SANDHYA.P A Study on the Training Practices in Amphenol Omni connect India Pvt LTd
17 SASIDHARAN.P A study on Customer Satisfaction at Otto Clothing Pvt Ltd, Velachery, Taramani Link Road, Chennai
18 SUMAN PURTY A Study on Employees Perception toward Recruitment and Selection process with reference to Strides Shasun Pvt Ltd, Chennai
19 VAISHNAVI.R A study on Customer Attitude towards Debit Cards in Canara Bank, Kelambakkam


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